It’s a doughnut!
I live closer to the east side location and I already knew that it was ridiculous. A snaking line every night and quite often during the day as well. But the phenomenon seemed to hit new heights of the ridiculous today. Passing SW 3rd Ave., while traveling east on Burnside Sunday in the early afternoon, I turned my head to see a line approximately two blocks long and a sidewalk wide. Hovering over these supplicants was a minimally formed god-monster outlined in neon; its edible idol inside the red door below. The internationally renowned Voodoo Doughnut.
I won't lie. I've patronized the northeast location on more than one occasion, and I've paid upwards of four dollars for a single fritter. But only after drinking. And it's never been worth it. And I won't wait past the first turn-back in the line no matter what. Because people: it's a doughnut! It isn't a unique experience or a chance of a lifetime. It's not the most scrumptious thing to eat in the city at 2:00am. And they definitely aren't the best doughnuts in the world. They're not even the best doughnuts in Portland.
You're going to get the munchies in the wee hours of the morning. So plan ahead. For about the same price as a high-end Voodoo model, you can get an infinitely superior Cuban dessert from Pambiche just up the street until midnight on Fridays and Saturdays. Or go kick it at the much friendlier Rimsky-Korsakoffee House. If you get desperate, you can probably buy a quarter of a cake at some 24-hour Safeway. Don't waste your life waiting in line for a pink box. They're more abundant than they might seem.